Hello 👋🏽, I'm ijeoma.
A senior designer with ten years of experience, most recently four years at Unum Group on the marketing and product design team.
My background started in graphic design, which is why I care so deeply about typography, hierarchy, and visual systems. It has since evolved into product design and design systems work.
Obsessed with one specific problem.
I became a designer because I'm obsessed with one specific problem: how do you take something genuinely complicated and make it feel simple to the person who needs it most?
Ten years of B2B design have given me a very specific specialty: making complicated things navigable for people who don't have time to be confused. HR professionals managing compliance law. Benefits administrators handling complex products. Field teams explaining insurance to clients who just want to understand what they're covered for.
The subject matter changes. The core design problem doesn't.
"Before I design a component, I want to understand how it fits into everything else. Before I design a page, I want to map the journey that brought the user there and where they're going next."
That's not perfectionism. It's how I avoid solving the wrong problem elegantly. A design system no one uses is just organized clutter.
I think in systems, not screens.
When I'm not in Figma, I'm usually thinking about the same things through a different lens. How information is organized, how stories are told, how systems remain coherent over time. Apparently, it's just how my brain works.
Context before components
Before I design anything, I want to understand the full system it lives in. What brought the user here? Where are they going next? What breaks if this fails?
Downstream thinking
I build for the developer implementing the component, the designer who inherits the file, and the user encountering it six months after launch. Not just for the review.
Complexity as a design brief
Dense compliance content, multi-platform integrations, competing stakeholder needs. These aren't obstacles to good design. They're the design problem. I lean in.
Ten years of making the complex feel simple.
From graphic design at NC State to enterprise B2B at Unum, the through line has always been clarity.
Led design system migration from Adobe XD to Figma. Designed The Benefits Briefing newsletter (24k+ subscribers, 3.4× goal). Built the HR Connect ROI Calculator and Leave Briefing webinar series.
Designed B2B marketing assets, web experiences, and product UI for SaaS platforms serving small and mid-sized businesses.
Led visual identity and communications strategy for a national organization serving the Nigerian-American Igbo community.
Print and editorial design for university publications during my undergraduate Graphic Design program.
Same brain, different outputs.
The work shows up in different places. The way I think about it doesn't change.
AI ASMR Creator
Running a YouTube channel where I apply UX principles to content strategy. A/B testing thumbnails, analyzing retention curves, iterating on what keeps people watching.
Systems Thinker
When I'm not in Figma, I'm thinking about how information is organized, how stories are told, and how systems stay coherent over time. Apparently it's just how my brain works.
Community Roots
Rooted in Dallas, TX with ties to the Nigerian (Igbo) community. The values that drive my design (clarity, accessibility, respect for the user's time) come from the same place.