UI/UX · Product Design · B2B · Dallas, TX
I design for complexity. Not the kind that impresses designers, the kind that frustrates users.
Ten years of B2B design, making complicated things navigable for people who don't have time to be confused.
Selected Work
Six projects. One through line.
The subject matter changes. The core design problem doesn't.
AI Workflow
01 · Portfolio Rebuild · Framer
Design to Code: No handoff required.
AI workflow
0-to-1
02 · AI ASMR Channel
21-day A/B testing sprint that monetized a new channel.
1.7k+ subs
Design Systems
03 · Unum Design System
Migrated visual language from static PDF to a living Figma library.
Single source
B2B
04 · The Benefits Briefing
LinkedIn newsletter that scaled 3.4× the goal.
23,870 subs
Service Design
05 · The Leave Briefing
End-to-end UX for a 6-episode webinar series reaching 26,290 registrants.
39% attendance
Product Design
06 · HR Connect ROI
Component-based calculator with conditional logic across 3 platforms.
9 logic paths